If you’ve ever been to a NASCAR race, you know about the trailers. All NASCAR races have a section outside the track where souvenirs are sold.
Every NASCAR driver has 1 or more trailers (depending on how popular they are). There’s also general NASCAR trailers, sponsor trailers, local business trailers or tents, food carts, etc. It’s a giant souvenir mall. It’s a custom to walk the trailers before and after races, and very rarely do you ever get through without buying something. Whether it’s a T-shirt of your favorite driver, or signing up for a credit card to get a free race bag, it’s hard to escape without holding something and a lighter wallet? It’s one of the main reasons NASCAR is an all day event.
Why don’t other sporting events do this. Let’s use the NFL as an example. Why don’t the stadiums have a section for trailers? Each home team player could have a trailer selling souvenirs such as their jersey, t-shirts, stickers, key chains, etc. The away team could have their trailers also. The trailers would travel with the team just like they do in NASCAR. There would be general NFL trailers, Sponsor trailers, Monday Night Football trailers, food, etc.
NASCAR drivers make a lot of their money through souvenir sales on race day. Why can’t NFL players make as much money off souvenir sales on game day? Could decrease or help control player salaries if their making more money at each game from selling stuff from their trailers.
Dale jr. has 3 - 4 trailers that are always extremely busy selling at each race because of his popularity. It’s something all the other drivers are envious of and aspire to do. Tom Brady would probably have multiple trailers, and lower end QB’s would being trying to do and say what they need to, to get the fan base to increase their sales at each game and maybe warrant more trailers.
I know you’ve read this entire post thinking “but they sell souvenirs in the stadium”. It’s not the same. Trust me. Who’s buying souvenirs during the game? Most don’t want to miss the action. The trailers are part of the all day race experience. Tailgaters (both before and after the race) can walk up to the trailers and purchase something, beer in hand, and go back to the parking lot party, change into their new favorite t-shirt all before the race even starts. Never having to use their ticket to actually stand in lines and get in. Race done? Traffic’s gonna be bad, so might as well stroll through the trailers before heading to the car. Plus, you’re friends are firing up the post race tailgating grill so you’ve got time before the burger’s done.
One other aspect of the trailers is a lot of NASCAR drivers show up to their trailers for autographs. You can buy something to be autographed and meet your favorite driver. I’ve purchased caps from drivers I really don’t even care for because they were there signing. I’ve got quite the collection going.